Formula-driven · all rates fixed · CPQBC $250 · SUR 60% · Close 20% · Churn 10%/mo · CAC $2K · no aspirational overrides
| Q4'26 | Q1'27 | Q2'27 | Q3'27 | Q4'27 | Q1'28 | Q2'28 | Q3'28 | Q4'28 | Q1'29 | Q2'29 | Q3'29 | Q4'29 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Revenue — $1.5K cash kept per client per month | |||||||||||||
| Active Clients (avg) | 16 | 18 | 20 | 23 | 26 | 30 | 34 | 39 | 44 | 50 | 57 | 65 | 74 |
| Cash MRR | $23.5K | $26.7K | $30.4K | $34.6K | $39.4K | $44.8K | $51.0K | $58.1K | $66.1K | $75.2K | $85.5K | $97.3K | $110.8K |
| EBITDA (profit + tax accts) | $11.0K | $12.5K | $14.2K | $16.2K | $18.4K | $20.9K | $23.8K | $27.1K | $30.8K | $35.1K | $39.9K | $45.4K | $51.7K |
| EBITDA Margin | 47% | 47% | 47% | 47% | 47% | 47% | 47% | 47% | 47% | 47% | 47% | 47% | 47% |
| Profit First — $400 profit · $500 ops · $300 media · $300 tax per $1.5K collected | |||||||||||||
| Profit acct · $400/client | $6.3K | $7.1K | $8.1K | $9.2K | $10.5K | $12.0K | $13.6K | $15.5K | $17.6K | $20.0K | $22.8K | $26.0K | $29.5K |
| Ops acct · $500/client | $7.8K | $8.9K | $10.1K | $11.5K | $13.1K | $14.9K | $17.0K | $19.4K | $22.0K | $25.1K | $28.5K | $32.4K | $36.9K |
| Media acct · $300/client | $4.7K | $5.3K | $6.1K | $6.9K | $7.9K | $9.0K | $10.2K | $11.6K | $13.2K | $15.0K | $17.1K | $19.5K | $22.2K |
| Tax acct · $300/client | $4.7K | $5.3K | $6.1K | $6.9K | $7.9K | $9.0K | $10.2K | $11.6K | $13.2K | $15.0K | $17.1K | $19.5K | $22.2K |
| Sales Funnel — media ÷ $250 CPQBC · × 60% SUR · × 20% close [all rates fixed] | |||||||||||||
| Total Media Spend (clients × $300) | $4.7K | $5.3K | $6.1K | $6.9K | $7.9K | $9.0K | $10.2K | $11.6K | $13.2K | $15.0K | $17.1K | $19.5K | $22.2K |
| Qualified Booked Calls/mo | 19 | 21 | 24 | 28 | 32 | 36 | 41 | 46 | 53 | 60 | 68 | 78 | 89 |
| Qualified Live Calls/mo (booked × 60%) | 11 | 13 | 15 | 17 | 19 | 22 | 24 | 28 | 32 | 36 | 41 | 47 | 53 |
| New Closes/mo (live × 20%) | 2.3 | 2.6 | 2.9 | 3.3 | 3.8 | 4.3 | 4.9 | 5.6 | 6.3 | 7.2 | 8.2 | 9.3 | 10.6 |
| Clients Churned/mo (roster × 10%) | 1.6 | 1.8 | 2.0 | 2.3 | 2.6 | 3.0 | 3.4 | 3.9 | 4.4 | 5.0 | 5.7 | 6.5 | 7.4 |
| Net Clients Added/mo | 0.7 | 0.8 | 0.9 | 1.0 | 1.2 | 1.3 | 1.5 | 1.7 | 1.9 | 2.2 | 2.5 | 2.9 | 3.2 |
| CPQBC · SUR · Close · Churn (all fixed) | $250 · 60% · 20% · 10% | $250 · 60% · 20% · 10% | $250 · 60% · 20% · 10% | $250 · 60% · 20% · 10% | $250 · 60% · 20% · 10% | $250 · 60% · 20% · 10% | $250 · 60% · 20% · 10% | $250 · 60% · 20% · 10% | $250 · 60% · 20% · 10% | $250 · 60% · 20% · 10% | $250 · 60% · 20% · 10% | $250 · 60% · 20% · 10% | $250 · 60% · 20% · 10% |
| CAC (fixed) | $2K | $2K | $2K | $2K | $2K | $2K | $2K | $2K | $2K | $2K | $2K | $2K | $2K |
| LTGP:CAC (fixed) | 3:1 | 3:1 | 3:1 | 3:1 | 3:1 | 3:1 | 3:1 | 3:1 | 3:1 | 3:1 | 3:1 | 3:1 | 3:1 |
| Close Economics — 6-week commitment · $4.5K invoice · $2.25K cash on call | |||||||||||||
| Cash Collected on Closes/mo | $5.1K | $5.8K | $6.6K | $7.5K | $8.5K | $9.7K | $11.0K | $12.5K | $14.3K | $16.2K | $18.5K | $21.0K | $23.9K |
| Revenue Added · LTV/mo (closes × $9K) | $20.3K | $23.1K | $26.3K | $29.9K | $34.0K | $38.7K | $44.1K | $50.2K | $57.1K | $64.9K | $73.9K | $84.1K | $95.7K |
| LTGP Added/mo (closes × $6K) | $13.5K | $15.4K | $17.5K | $19.9K | $22.7K | $25.8K | $29.4K | $33.4K | $38.1K | $43.3K | $49.3K | $56.1K | $63.8K |
| Net Profit Added/mo (closes × $4K) | $9.0K | $10.3K | $11.7K | $13.3K | $15.1K | $17.2K | $19.6K | $22.3K | $25.4K | $28.9K | $32.8K | $37.4K | $42.5K |
| Labor & Content — $6K fixed labor · excess ops → content production | |||||||||||||
| Fixed Labor (all-in) | $6K | $6K | $6K | $6K | $6K | $6K | $6K | $6K | $6K | $6K | $6K | $6K | $6K |
| Labor as % of Cash MRR | 26% | 22% | 20% | 17% | 15% | 13% | 12% | 10% | 9% | 8% | 7% | 6% | 5% |
| Content Production Budget | $1.8K | $2.9K | $4.1K | $5.5K | $7.1K | $8.9K | $11.0K | $13.4K | $16.0K | $19.1K | $22.5K | $26.4K | $30.9K |
| Outcome | |||||||||||||
| Media spend / day | $157 | $178 | $203 | $231 | $263 | $299 | $340 | $387 | $440 | $501 | $570 | $649 | $738 |
| Akash take-home / mo | $6.3K | $7.1K | $8.1K | $9.2K | $10.5K | $12.0K | $13.6K | $15.5K | $17.6K | $20.0K | $22.8K | $26.0K | $29.5K |
| Akash take-home / yr (annualized) | $75K | $86K | $97K | $111K | $126K | $143K | $163K | $186K | $211K | $241K | $274K | $311K | $354K |