St. Pierre Digital — P&L v2 REALISTIC

Constraint-based · $0 SP Digital MRR today · injection phase Jul–May '27 · self-funding compound from Jun '27
Unit economics fixed: CPQBC $250 · SUR 60% · Close 20% · Churn 10%/mo · $1,500/client · No aspirational overrides

⚠ Current SP Digital MRR: $0. All income through Apr '26 is iFly salary (excluded from SP Digital tracking). Projections start Q3 '26 assuming $2,000/mo personal ad injection + 1 organic close/mo from brand content. Exit viable when SP Digital take-home ≥ $10K net.
SP Digital MRR Today
$0
Actual — Apr '26
iFly Avg Income/Mo
$5,400
Jan–Mar '26 avg (excluded from SP tracking)
Min Q3 Ad Spend
$3,472/mo
To close 5 clients by Sep 30
End of 2026 (projected)
12 clients
$18,570 MRR — honest, not $25K
Exit Viable Month
Jul '27
First month SP take-home ≥ $10K net
⬛ Actual
Nov '24 – Apr '26
$0 SP MRR
🎬 Brand Build
May – Jun '26
Reels start · no paid yet
🚀 Launch
Jul – Dec '26
$1.5-2K/mo personal injection
📈 Scale
Jan – May '27
Tapering injection · compounding
🚪 Self-Funded + Exit
Jun '27 → beyond
No personal injection · exit viable ~Jul '27
Monthly Income · SP Digital MRR · Take-Home · Personal Ad Injection
Actuals Nov '24 – Apr '26 · Projections May '26 – Dec '28 · All SP metrics start at $0
Quarter Avg Clients SP Digital MRR iFly Income (actual) Personal Injection Take-Home Net
Q4'24 0 $0 $8,892 — —
Q1'25 0 $0 $18,722 — —
Q2'25 0 $0 $26,664 — —
Q3'25 0 $0 $17,090 — —
Q4'25 0 $0 $15,656 — —
Q1'26 0 $0 $18,657 — —
Q2'26 0 $0 $2,000 — —
Q3'26 2.0 $2,983 — $6,000 $597
Q4'26 8.2 $12,243 — $4,500 $2,449
Q1'27 13.9 $20,891 — $3,000 $4,901
Q2'27 18.7 $28,013 — $1,000 $8,106
Q3'27 EXIT VIABLE 🚪 22.6 $33,852 — — $10,733
Q4'27 25.7 $38,520 — — $12,834
Q1'28 29.2 $43,831 — — $15,224
Q2'28 33.2 $49,876 — — $17,944
Q3'28 37.8 $56,753 — — $21,039
Q4'28 43.1 $64,579 — — $24,560
SP Digital $0 MRR through Q2 '26 — all actual. iFly income tracked separately and excluded from SP projections. Personal injection = Akash's out-of-pocket ad spend for SP Digital (from iFly income). Tapers as client revenue self-funds media. Exit viable = SP Digital take-home net ≥ $10K/mo (≥~22 clients). Formula: (clients × $400 profit) + max(0, clients × $500 ops − $6K labor) × 0.75. Unit economics fixed: CPQBC $250 · SUR 60% · Close 20% · Churn 10%/mo. 1 organic close/mo assumed Jul '26 – Jun '27 from brand content. All rates constant. No improvement curves. No aspirational overrides. Growth = formula output only.