Drives cost to land each new client. Affects: CAC, payback period.
CAC
$2,083
CPQBC ÷ (SUR × CR)
Shows / Close
5.0
1 ÷ Close Rate
$5K Milestone Sensitivity
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Revenue you keep per client / per close. Higher RPLT = more margin.
MRR / Client
$1,500
$3K − Leads × CPLT
Rev / Lead (RPLT)
$75
Cash/Lead − CPLT
$5K Milestone Sensitivity
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How revenue is allocated between team, growth, and you.
FCF Margin
40%
1 − Payroll − Media − Tax
Net Monthly Growth
4.4%
(MRR × Media%) ÷ CAC − Churn
$5K Milestone Sensitivity
—
External fuel — accelerates ramp before revenue compounds.
Total Capital Deployed
$18,000
Injection × Months
Net New / Mo (Avg)
0.77
Final Active ÷ Months
$5K Milestone Sensitivity
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