St. Pierre Digital — Monthly P&L

Constraint-based projection · MRR = $3K/client/mo gross · Costs as % of revenue · Updated 2026-05-13

Levers · Grouped by Decision Each panel: inputs you control → metrics they produce → impact on $5K milestone

Acquisition Funnel
A
Drives cost to land each new client. Affects: CAC, payback period.
CPQBC$250
$100Cost / Qualified Booked Call$500
Show-Up Rate60%
30%QBCs that show90%
Close Rate20%
5%Shows that close50%
CAC
$2,083
CPQBC ÷ (SUR × CR)
Shows / Close
5.0
1 ÷ Close Rate
$5K Milestone Sensitivity
—
Unit Economics
U
Revenue you keep per client / per close. Higher RPLT = more margin.
CPLT (Cost / Lead Transferred)$75
$25Pass-through cost$140
Cash / Lead (Price to Client)$150
$50Higher = fewer leads$300
Setup Fee (one-time, AI OS)$0
$0Per new close$10K
MRR / Client
$1,500
$3K − Leads × CPLT
Rev / Lead (RPLT)
$75
Cash/Lead − CPLT
$5K Milestone Sensitivity
—
Retention
R
Single biggest LTGP lever — compounds every month.
Monthly Churn10%
0%% of clients lost / mo25%
Avg Retention
10.0 mo
1 ÷ Churn Rate
LTGP / Client
$10,500
Retention × (Rev − Payroll)
LTGP : CAC
5.0 : 1
Threshold: 3× minimum
CAC Payback
1.8 mo
(CAC − Setup) ÷ FCF/mo
$5K Milestone Sensitivity
—
Cost Structure
C
How revenue is allocated between team, growth, and you.
Payroll / Software30%
0%% of revenue → team50%
Media Spend20%
0%% of revenue → growth50%
FCF Margin
40%
1 − Payroll − Media − Tax
Net Monthly Growth
4.4%
(MRR × Media%) ÷ CAC − Churn
$5K Milestone Sensitivity
—
Capital & Tempo
K
External fuel — accelerates ramp before revenue compounds.
Personal Injection / Mo$1,000
$0External capital → media$5K
Organic Closes / Mo0.0
0Free closes (content/referral)5
Horizon18 mo
6 moForward projection36 mo
Total Capital Deployed
$18,000
Injection × Months
Net New / Mo (Avg)
0.77
Final Active ÷ Months
$5K Milestone Sensitivity
—

Growth & Take-Home Trajectory

Client Count & Projected Take-Home

Monthly P&L Detail

Month # New # Churn # Net # Active Cash Collected$3K/client + Proj CPLTpass-through MRR% of Cash Project Rev RevenueMRR + Proj Media Spend20% of Rev Payroll/SW30% of Rev Taxes10% of Rev FCF% of Rev ROASFCF ÷ Total Media % ProjectsProj ÷ Cash Injection Total Media Take-Home
Fixed: Cash Collected = $3,000/client/mo · # Leads = $3,000 ÷ Cash/Lead · RPLT = Cash/Lead − CPLT · MRR = $3,000 − (Leads × CPLT) · Taxes = 10% of Revenue.
Revenue = MRR + Project Rev (already net of CPLT). Take-home = Payroll + FCF − Injection.
Setup fees flow to FCF at the residual margin rate (= 1 − Payroll% − Media% − 10%). At defaults: 40% of project rev → FCF.