St. Pierre Digital — Monthly P&L

Constraint-based projection · MRR fixed at $3K/client · Costs as % of revenue · Updated 2026-05-13

Inputs (Drag to Recalc)

$250
Cost Per Qualified Booked Call
60%
% of QBCs that show up
20%
% of shows that close
10%
Of start-of-month clients
$75
Cost Per Lead Transferred
$150
Higher = fewer leads guaranteed
$0
One-time per new close (AI OS)
30%
% of revenue allocated to team
20%
SP's own marketing budget
$1,000
External capital deployed
0
From content / referral
18
Forward horizon

Scorecard

Growth & Take-Home Trajectory

Client Count & Projected Take-Home

Monthly P&L Detail

Month # New # Churn # Net # Active Cash Collected$3K/client + Proj CPLTpass-through MRR% of Cash Project Rev RevenueMRR + Proj Media Spend20% of Rev Payroll/SW30% of Rev Taxes10% of Rev FCF% of Rev ROASFCF ÷ Total Media % ProjectsProj ÷ Cash Injection Total Media Take-Home